The fitness industry is growing and various new innovations have made their way into the market. Fitness enthusiasts have a huge variety of supplements, types of equipment and techniques to choose from. BodyBuilding India has provided the customers with top quality supplements and nutritional products to achieve what they desire. Though there are many brands offering fitness and nutritional products, what makes BodyBuilding India different is that they offer authentic products at affordable prices. Consumers do need great quality but want it to be lighter on their pockets and the brand meets that requirement efficiently.
Authentic Products, Affordable Prices
We come across so many brands which are offering attractive fitness types of equipment, supplements and what not. Though it is a great thing to have innumerable options available at your disposal, the only point that bothers is the authenticity of these products. Duplicate products not only lead to wastage of money and efforts but they also harm the body in one or the other way. BodyBuilding India guarantees to provide authentic products which are of top quality and at affordable prices. They aim at catering to all categories of people and that is why their supplement ranges are priced at a rate which satisfies all.
USP of the Brand
BodyBuilding India has established itself as a brand that promises to provide the best in health, fitness and nutrition. It has not only evolved as a brand but has also grown in terms of introducing the new techniques and supplements in the market.
“We offer the customers original products at affordable rates,” says Dr Ankush Sabharwal, CEO, BodyBuilding India on what constitutes as the USP of the brand.
Franchise Network of the Brand
The brand has 40 franchisee-operated stores and is looking forward to opening 100 stores in the next 12 months. BBI has achieved a lot through franchising as it has led them to expand at a faster pace.
“We wanted to concentrate on the product rather than Capital expenditure. We invest in the brand, in technology and marketing. Franchising also gave us the push to open 40 stores in less than 12 months. Operational benefit and deeper market penetration also attracted us towards franchising. Our 5-year goal is to be India’s leading & number 1 nutrition company. Our vision is to capture the complete value chain of nutrition supplements and functional food industry,” he adds.
FRANCHISE FACTS
No. of stores (company-owned + franchise) 40 franchise stores
Investment required – 20 lakhs (includes stock of 8 lakhs)
Area required – 200 sq. feet
Expected RoI - 25%-35% margins on product sales
Expected break-even – 12 months
Preferred cities & location – All Tier 1 & 2 Cities of India.
