PURE EV Introduces Innovative Exchange Program For Countrywide EV Adoption

PURE EV has launched an Electric Vehicle (EV) Exchange Program, aimed at promoting the adoption of electric vehicles (EVs) across the nation. The initiative, designed to promote the transition from traditional internal combustion engine (ICE) two-wheelers to electric alternatives, has garnered substantial attention, drawing participation from over a thousand individuals.

The Vehicle Exchange Camp invites consumers to bring in their used electric or petrol 2-wheelers, where local experts provide immediate valuations at PURE EV dealer locations. The valuation amount is seamlessly deducted from the purchase of a brand-new PURE EV vehicle, effectively minimizing the EMI down payment. This allows customers to manage the balance loan payments through affordable EMIs, eliminating the need for a substantial upfront cost.

“The initiative not only benefits consumers but also aims to create a positive environment at PURE EV outlets. By attracting a significant number of two-wheeler users in each locality, PURE EV intends to stimulate exchange walk-ins and bookings, creating a ripple effect that positively impacts regular walk-ins for direct purchases. The goal is to penetrate the market further by enticing consumers of other EV brands with the unique EV Vehicle Exchange Program. Owners of electric two-wheelers from various brands have eagerly embraced the opportunity to switch to PURE EV vehicles, enticed by the compelling value proposition offered by the program,” the company said.

Festive Season Success

The brand further said, “The exchange program has seen participation from over a thousand consumers, with their old vehicles being exchanged for new PURE vehicles. A compelling incentive, with a maximum value of up to INR 38,000, was extended to consumers based on the condition of their vehicles.”

Following the success of the exchange program during the Dussehra and Diwali seasons, PURE EV has announced its continuation during the upcoming Pongal and Padwa festivals. This has garnered attention not only from traditional ICE two-wheeler owners but also from users of other EV brands, the company claimed.

Enabling Circular Economy

"We are thrilled to witness the overwhelming response to our EV Vehicle Exchange Program during the festive seasons, and we are excited to extend this opportunity to even more consumers during the upcoming Pongal and Padwa festivals. We are proud to announce that PURE is the first EV two-Wheeler brand in India to create the used vehicle market for Electric vehicles. This also proves the company's capabilities in refurbishing and recycling of key components, thereby enabling circular economy in EV ecosystem," said Rohit Vadera, CEO, PURE EV.

“With this groundbreaking approach, PURE EV is not only contributing to environmental sustainability but is also reshaping the EV landscape by making it financially accessible and attractive to a wider demographic,” Vadera added.