PURE Launches Diwali Special-Vehicle Exchange Programme

PURE, a leading E2W manufacturing company on Friday launched Vehicle Exchange Programme pan India with inviting all dealers to conduct vehicle exchange camps at their outlets from November 6 to 9 based on the region.

Customers will embark on a journey of extraordinary savings, with an unprecedented Referral Scheme showering INR 40,000 in cashback, combined with Festive Deals worth INR 15,000 to 20,000.

PURE's Vehicle Exchange Program, initially launched in Hyderabad, has garnered exceptional success. The four-day pilot camp saw an overwhelming response, drawing enthusiastic crowds during extended hours. Existing customers praised the programme for its seamless vehicle and battery exchange process. Notably, 90 per cent of new purchases were made by fresh entrants from the ICE 2W segment.

Key Highlights Of The Vehicle Exchange Offer Include

Integrated Festive Bonanza: Exchange benefits seamlessly woven into the ongoing festival offer, translating to INR 60,000, creating a holistic package for potential buyers

Automated Valuation Software: Introducing the industry's first fully automated valuation software, ensuring a swift and accurate assessment process for customers

Diverse Product Portfolio Draws ICE 2W Owners: PURE's extensive range of electric scooters and motorcycles has led to a notable conversion rate among ICE 2W owners

Over the next 15 days, PURE will aggressively promote the vehicle exchange benefits, valued at INR 55,000 to 60,000. Coupled with the Referral Scheme’s INR 40,000 cashback, customers will enjoy an unprecedented total benefit of INR 1,00,000

With a blend of innovation, value, and celebration, PURE is set to make this Diwali an event to remember for customers across the nation. The combination of an exclusive cashback through our Referral Scheme, alongside Festive Deals is an offer that simply cannot be matched.

Rohit Vadera, CEO and Co-founder of PURE EV, said, “We are delighted with the success of our vehicle exchange program in Hyderabad. We are expecting tremendous success by launching it pan India. Our exchange program will reinforce and encourage EV adoption in India”

PURE EV is currently one of the leading EV2W brands manufacturing electric scooters and motorcycles. The company has set up a dedicated EV manufacturing unit measuring over 1 lakh sqft and has a dedicated facility for R&D for EV powertrain development and testing and also has a dominant position in exports to South Asian countries Nepal and Bhutan. The company is focused on building products the mass consumer loves and building a trustworthy brand name in EV.