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Quiznos, a USA based chain of sub restaurants forays into the Indian markets with its first store at Filmnagar in Hyderabad on August 26, 2011. The brand targets to open 10 stores by the end of 2011 in Bengaluru, Chennai and Hyderabad. The company further plans to take its count to 30 stores by the end of 2012, by the franchise route.
Arjun Valluri, Chairman, Apollo Elixirs Pvt. Ltd informs, “Quiznos has signed a master franchise agreement with Apollo Elixirs Pvt. Ltd for southern India, Goa and Sri Lanka. We will open up to ten outlets in Hyderabad in next one year.”
The store menu in India will feature Quiznos’ signature toasted subs and flatbread sammies, salads, pizzas and desserts for which Quiznos is known for. Price range of products will start from Rs 50 for Sammi and will go up to Rs 325 for Premium Sandwich. The brand owns two kinds of restaurants Special Venue Restaurants (SVR) and Full restaurant. SVR will be set up in malls. Quiznos also has plans to open stores in educational institutions where student’s strength is above 10,000.
