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Bollywood actor, Randeep Hooda, co-owner of Body Building India (BBI), fitness and supplements company, has launched “Gym 99”, a unique concept which will provides customers an option to pay just Rs 99 for an hour to avail gym facilities across India.
With an investment of Rs 25-35 crore, BBI targets to open 50 gyms across India by 2017. The investment would be funded by internal accruals including investments by franchisee owners.
Randeep Hooda, Co-Owner and Brand Ambassador at Body Building India, said, “This new concept of plug and play by Gym 99 by BBI will create unparralleed demand for new audience including college students, housewives, working professionals and businessmen. Many people start to avoid gyms because they can’t adopt to daily workout routine and some can’t dodge work commitments, Gym 99 is meant for them. Our first gym will come up in Delhi and we are looking to expand to Mumbai, Bangalore, Kolkata, Pune, Noida and Gurgaon etc.”
BBI also launched its own line of supplements under the brand name ‘Ros Nutrition’, which will be available pan India through BBI retail stores and websites. Ros will also offer woman only range of supplements to cater to different requirements of females fitness and body building enthusiasts.
BBI plans to expand its supplement stores to 100 from existing 30 stores across India by 2018.