Rasna to strengthen Devil’s Workshop presence

Rasna Pvt. Ltd, a soft drink concentrate company, is planning to take the count of its fast food chain ‘Devil’s Workshop’ to 100 by December 2010. This expansion will be a mix of both company owned and franchised outlets.

The company is aiming Mumbai and Hyderabad to expand the presence of the outlets. Presently, the company is operating through 44 outlets in various cities such as Ahmedabad, Pune and Gurgaon. Out of the total 44, 10 are franchised outlets and rests are company owned. These fast food joints are in kiosk format with an area of 150 sq. ft.

Devil’s Workshop serves doughnuts, pizzas, slushes, milk shakes, smoothies, snacks and bakery products.