In an approach to offer a whole new online shopping experience to its patrons, Raymond forayed into E-commerce space with its official online store, RaymondNext.com. It integrates wide range of products from the house of Raymond across textiles, apparel brands, home furnishings and accessories.Raymond has launched five individual ecommerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimised to be viewed on smartphones and tablets.
Vijay Basrur, Head – E-commerce, Raymond Limited said, “We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving netizen base in the country. According to industry estimates, E tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand.”RaymondNext.com comes with an array of exciting features and the user interface has been designed to ensure the ease of discovery and selection with a quick check out. The online shopping website is a one-stop-shop for the entire brand’s season collections that can be viewed with high resolution graphics."
RaymondNext.com customers can key in their vital measurements to find the right fit and can also browse through multiple brands for the perfect dress. Shoppers can now virtually try the merchandise before the actual purchase. All these options are optimised to be viewed on mobile phones and tablets. The mentioned services will be provided in addition to host of customary options like easy returns, fast delivery, multiple payment options (like COD, EMI schemes), offline activation, free home delivery, the option to return and much more.