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With the motto of “Har Sheher mein Raymond”, Raymond Ltd, India’s leading textile manufacturers and retailers, has announced the opening of its landmark 200th ‘Mini’ TRS (The Raymond Shop) in Hoskote, Karnataka.
As India is taking a leap towards growth, Tier IV, V and VI towns are emerging as a hub of informed customers with growing aspirations and spending power. Raymond, India’s most trusted brand, values these aspirations; hence they have forayed into the agile format of stores to make their presence felt in every nook and corner of the country.
Sanjay Behl, CEO, Lifestyle, Raymond, said, “We believe that experiential shopping for fabric and apparel coupled with custom tailoring and fashion advisory service, will always be in vogue. While the world is moving to a more virtual shopping experience by the day, Raymond is still committed to providing its customers physical retail touch-points closer to their home that enhances experiential shopping.”
Mohit Dhanjal, Director-Retail, Raymond Limited, stated, “With this new business model we have rolled out 200 stores in the past 80 weeks – the fastest retail store rollout in men’s fashion and lifestyle category.”
The optimised format TRS also has an integrated digital omnichannel capability, through which customers can access a curated range of products on the online store – Raymond Next.
