Raymond to franchise in small cities

Raymond, an Indian retail menswear brand is planning rapid roll out in smaller cities via franchise model. The brand is mulling expansion to enhance its retail presence across the country.

Currently, the brand has 700 exclusive stores spread across 300 cities in India and abroad out of which 586 are franchise outlets in India.

According to Rakesh Pandey, President, Retail and Business Development: “The Raymond Shop has always been at the fore-front of Indian retail development. Expanding via franchise model and pioneering small city retail access will be the key drivers to enhance our retail presence across the country. All of our current developments are in keeping with the tradition of innovation and being a pioneer, both of which have been the cornerstones of The Raymond Shop’s sustained progress all through these years.”

Raymond is looking for franchise partners with a sound financial background, preferably from the retail industry along with an investment of Rs 50 lakh to almost a crore per store depending on the tier and the size of the store.