Realme is planning to expand its footprint in the country by launching exclusive stores in the second half of 2019. India is the world's second-biggest smartphone market after China.
The move comes after Foreign Direct Investment (FDI) norms were changed for the e-commerce industry. According to the new FDI policy on e-commerce websites, the government has barred leading online sellers such as Flipkart and Amazon from entering into exclusive deals on their platforms.
Currently, Realme is selling its smartphones through online shopping websites such as Amazon, Flipkart etc. Recently, the company has joined hands with Reliance Digital to sell its smartphones across more than 1300 Reliance Digital and My Jio stores in 13 cities.
The company has launched five smartphones, namely Realme 1, Realme 2, Realme 2 Pro, Realme CI and Realme U1, in the Indian market so far.
