Reasons why flower and gifting is the best business bet now
Opportunity India Desk
May 15, 2020 -
4 min read
Giving flowers and gifts aren’t just limited to weddings or special occasions anymore. Be it corporate meetings, employee engagements or home décor, flowers, and gifts have become an integral part of everyone’s lives these days.
The potential that the concept of flower and gifting holds is tremendous. It is among the best businesses because it doesn’t require much investment to begin with. One of the largest flower and gifts retailer in the world is Ferns N Petals.
The remarkable distribution network of Ferns N Petals and a large number of retail stores are some elements that are making the brand stand apart for the rough competitive market. Thus, if you love flowers, cakes, and personalized gifts and carry the desire to flourish people’s life with unique and interesting offerings, opting for Ferns N Petals franchise might turn out to be the best decision of your entrepreneurial life.
Currently, Ferns N Petals is one of the largest flower and gifts retailer in the world. Started with a single outlet in 1994 under the entrepreneurship of Vikaas Gutgutia, the brand has established a new edge to the flower gifting culture in the country. FNP has pioneered the concept of flowers and gifts in the country.
In last two decades, the company has been able to grow nine brands, including FNP Retail & Franchising, FNP E-commerce (India & UAE), FNP Cakes ‘N’ More, FNP Weddings & Events, FNP Floral Touch (UAE), FNP Gardens, WDH (Wedding Design Hub), Flowers ‘N’ More and FNP Flagship.
Today, Ferns N Petals lead the floral, gifting, and cake industry with 386 outlets in 125 cities, pan India. FNP is consciously foraying into small towns as well as in every nook and corner of the country to mark its presence. It has the world’s largest chain of flower boutiques with 306 shops in 125 cities. The brand further has 80 FnP Cakes ‘N’ More outlets in 34 cities.
At FNP stores, a bouquet is sold every 5 seconds while a cake is sold every 3 seconds. The brand is opening two new outlets every week. Also, 50% of FNP stores are efficiently run by women.
Ferns N Petals has a presence at every 200 km in India. It delivers flowers/gifts faster than a courier service by delivering within 3 hours of placing the order in over 500 cities.
The brand delivers flowers and gifts in 136 international countries. Ferns N Petals is a name synonymous with flowers in every household.
1. Use of the brand name
2. FNP website support
3. Help in selecting the right location
4. Trained technical manpower support
5. Support of monthly e-commerce business
6. A comprehensive franchisee training program
7. FNP Exclusive merchandise at a wholesale price along with an attractive exchange policy of 90 days
8. Infrastructure and design support for small budget décor work
9. Round the year support of innovative designs and recipes of products
10. Media coverage on the date of launch
11. Quality control team for the smooth running of the store
12. Daily camera supervision report of the outlet
Established: 1994
Franchising since: 2000
Total outlets: 386
Investment: Rs 10-12 lakhs
Area: 400 sq feet
Location: High street/high footfall/HNI area
Breakeven: 8-10 months
Expected ROI: 12-15 months
