The Indian education market is a sheer example of an industry that has managed to revolutionise itself time and again, according to the latest demands and trends taking place in the industry. This basic characteristic has allowed the education sector to emerge as a lucrative one, promising good revenue generation along with sales if the basics like market research, strategy and others are done in a right manner.
This is why India is now a favourable territory for both international and national education-related entrepreneurs that are invading this segment with new and profitable business ideas. Along with this, the dedication and passion of these enthusiastic entrepreneurs/educators are further contributing to the growth of the education industry, which is a good sign for potential investors and franchisees along with a remarkable opportunity.
Distance education or distance learning is one such business idea, which is gaining immense popularity and demand from the customers and learners in recent time. Realising that customers are apparently the backbone of any successful business, entrepreneurs are shifting their interest toward segments like this which might prove to be a great decision in the near future.
Distance education is no alien term for anyone today. In fact, the power of distance learning is such that almost everyone wants to take away all they can from the comfort of their home. This is where franchisees come into action, providing them the right kind of knowledge, education, and services that they are looking out for enhancing their personality.
Franchising: A One-stop Destination
Like any other existing industry, the education segment is also widely being dominated by the franchise-based business model, which acts as a one-stop destination for educators and entrepreneurs. Whether it's an international or a national brand, franchising has proven to be a successful business model in terms of running and growing an education-related business.
Therefore, if you have a good amount of capital for running a business, it is recommended to invest in a distance education franchise which would bring great results for you after operating in the industry. Brands like Maxwell Info Solutions, I Global, and Mindtrek EduTech are already operating in the industry and that too, under the franchise-based model.
These firms are offering services in areas like ranking og higher education institution, databases and directories, and research and development in industry and education.
The average cost for obtaining a distance education franchise might vary from INR 2-5 lakhs depending upon the brands and their business models. Further, an area between 800-1500 sq ft is required, which can bring Return on Investment (ROI) in 6-8 months.
Affordable than any other Traditional College/University
One major reason why starting a distance education franchise business can be successful is due to the fact that it's way too affordable in terms of cost than any other regular university or college. Since franchisees have an option to design the learning procedures both online and offline, the costing eventually gets reduce which might attract a lot of learners, eventually guiding them to get enrolled with your services.
For example, the fee for the regular MBA is Rs 5-15 lakhs, while the fee for Distance MBA from an average distance education firm is only around Rs 1 lakh.
Franchisees could Offer Professional Courses as well
It's not possible for everyone to get enrolled in a college and pursue higher education for a year and two. While some are not financially strong, others might be active employees working for organisations from 9 to 6. Certainly, there is no chance left for such people to get enrolled and carry forward with professional courses that could benefit them in the future.
Meanwhile, distance learning franchises have stepped forward to help these situations, allowing such people with an option to pursue professional courses from the comfort of their home. This is an era of Internet of Things (IoT), which has been a successful tool for most of the franchisors and franchisees.
Through such distance education franchises, financially weak people along with employees that have hectic schedules can now continue forward with their education/degree in a hassle-free manner, educating and nurturing themselves for a better and brighter future.
