REBI plans expansion through franchising

Real Estate Bank India Pvt. Ltd (REBI) is planning to expand in Rajasthan, Andhra Pradesh, West Bengal and Uttar Pradesh etc via franchise route, confirms Girija Prasad Swain, CEO, REBI. The company has set up India’s first national organised Real Estate Transaction Network five years ago and is seeking Regional Partners, Master Franchisee and Franchisees along with Real Estate Transaction Advisers (RETAs) for these locations. The investment requirement to be part of the REBI franchise network is approximately Rs 20 to 40 lakh for Master Franchisee whereas cost for regional partner would range from Rs 2 to 5 crore. At present, the company has 128 franchisees in 42 cities in 18 states and about 300 real estate associates pan India.

Established in 2006, REBI began franchising in 2007. The company operates through a chain of property shops that are franchised to selected Master Franchisee and Franchisees across India who are REBI's Channel Partners. These shops offer one stop shop for all property dealings and transactions; be it B2B or B2C or C2C.

Further more REBI which already has presence in seven other countries also has plans to expand its network in countries like Sri Lanka, Europe, etc.