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Reebok India launched their latest Fit Hub concept store at Silver Arc Mall, Ferozpur Road, Ludhiana. On the same note, Dave Thomas, Managing Director, Reebok and Adidas India said that it gave him immense pleasure to launch their latest Reebok Fit Hub store in Ludhiana. The brand is thrilled to strengthen its presence as the go-to fitness brand in the city. The brand is providing consumers with an avenue to shop for all their fitness needs, aim to empower them to embark on their fitness journey and adopt the 'Fit for Life' attitude and mindset. Dave is confident that the brand will receive a great response from the fitness enthusiasts of Ludhiana that will motivate more residents of the city to join the fitness movement. The brand also plans to further strengthen its foothold in Punjab market and make significant inroads. Reebok will soon launch new stores in Bhatinda, Patiala, Jalandhar and Chandigarh and spread the Reebok fitness revolution across Punjab.
The new Reebok Fit Hub store will serve and support the local fitness community of Ludhiana, offering a new range of Reebok footwear, clothing and accessories for various fitness activities. It is designed to help people change the way they perceive fitness, new 'Fit Hub' store is a retail concept that guides shoppers on a fitness journey from getting started, to finding the right fitness gear that suits their training needs and fitness goals.
Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running and aerobics, dance and yoga, which create an easy shopping experience.
Reebok's innovative 'Fit Hub' stores have become popular amongst the consumer and have seen tremendous success across important markets, reaching a landmark of over 145 stores.
