Reebok opens doors of its 146th Fit Hub store

Reinforcing its commitment to women and strengthening its position as a leading fitness player in the country, Reebok India launched its latest ‘Fit-Hub’ concept store in Delhi’s popular GK1, M Block market.

The store was inaugurated by Reebok Brand ambassador – Nargis Fakhri, along with Dave Thomas, Managing Director, Reebok & adidas India. Reebok has a pan-India presence with 300 exclusive franchise stores and ‘Fit Hub’ concept stores across the country with 1000 member strong instructor alliance.

(L-R) Nargis Fakhri and Dave Thomas, MD, Reebok & adidas India 

Dave Thomas, Managing Director, Reebok & adidas India said, “It has been our constant endeavour over the past few years to establish Reebok as the leading premium fitness brand in the country. Moreover, our strong focus towards catering to women’s fitness needs has led to the category contributing to over 40% of our overall business in selected stores. We hope to grow this category significantly in the coming years whilst inspiring more women across the country to adopt the ‘Fit for Life’ attitude & mindset. Reebok partnered with Nargis on this fitness journey three years back and it has been overwhelming to mark yet another milestone with her for the Brand as we launch our latest FitHub.”

Founded on the concept of togetherness, the Reebok ‘Fit Hub’ stores entail greater interaction with customers, helping them embark on their fitness journey and finding the right products which enable them in achieving their fitness goals. Reinforcing Reebok’s fitness positioning, the ‘Fit Hub’ stores aim to serve as a one-stop fitness destination for the multiple fitness needs of today’s Fit-Gen consumer.

Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga which creates an easy shopping experience. Initiated in 2013 in India, Reebok’s innovative ‘Fit Hub’ stores have become popular amongst the consumer and have seen tremendous success across important markets.