Reiss, Britain’s contemporary premium fashion brand, recently announced an exclusive long-term franchise agreement with Reliance Brands Limited, a part of the Reliance Industries Group, to launch the brand in India.
Commenting on the association, David Reiss, Founder and Managing Director, Reiss, said: “We are delighted to be introducing Reiss to India for expanding our business network in the global market. It’s an exciting new market for the brand and one that we feel will embrace and understand the benefits of the luxury bridge experience. Reiss is strategically growing its international presence, focusing on working with like-minded partners who are in a strong position to implement the global brand strategy with key local knowledge and experience.”
Reiss was founded by David Reiss in 1971. The brand has successfully established a design philosophy centred on creating and producing directional design-led menswear, women’s wear and accessories. Reiss has over 100 stores worldwide.