Reliance and Aryans to set up BPO’s pan India

The tie-up between Reliance World, an Anil Dhirubhai Ambani Group Company and Aryans, a US based BPO company has resulted in the unique concept of franchised BPO outlets. In less than six months of launching this innovative franchisee model of BPO business in the metro cities, the companies are now looking at going into tier-II and III cities and other smaller towns.

As per the agreement, Reliance will provide 5000 seats of its existing 240 outlets in 104 cities for the successful running of BPO companies. With this model Reliance and Aryans aim to bring about an exponential change in the BPO sector.

Speaking with Abha Garyali of Franchise India Holdings Limited (FIHL), Sundeep Saksena, National Head (BPO), Reliance Web World said, “It is a marriage of convenience in which Reliance World’s outlets will be leased out and can be used at night by call centre franchisees.” He further said, “We plan to lease out all our 240 outlets to these franchisees. We hope to have at least 50 franchisees in the current year.” Outlets have already been leased in Chandigarh, Gurgaon and Bengaluru which have been collecting good revenues for both the companies.

The companies are now looking towards small cities and towns to expand this concept. According to Deepak Kapoor, Director-Corporate Affairs, Aryans Communication Link Pvt Ltd, “We plan to have franchisees in smaller cities and towns as educated youngsters of these towns have become ambitious and have high aspirations to run BPO’s successfully. Moreover we will be giving them all the support and training to run these profitably."

With this model small businessmen will be able to conduct their own BPO business with as much ease and finesse from best infrastructure and service delivery.