Reliance Brands opens first Superdry store

Reliance Brands has opened the first Superdry store in India, in Mumbai. Superdry brand is owned by SuperGroup which entered a long-term franchise agreement with Reliance Brands this year in July to bring the British fashion brand Superdry to India.

Spread over 1,750 sq. ft, the brand’s new outlet is located at city’s Palladium mall. It will offer wide variety of fashion products including T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories for both men and women. The collection at the store targets young people between 15 and 30 years. The price range for menswear is from Rs 2,000 to 12,000 while women wear ranges from Rs 1,500 to Rs 8,000.