With an aim to expand its presence on a pan-India level, RoboGenius, plans to have 30 franchise partners by end of 2015. RoboGenius is an initiative of Techtronics and the official partner of LEGO Education in India. LEGO is a 5 Billion US$ MNC with more 80 of experience and has been the world’s most renowned and popular company manufacturing quality products for fun and learning.
Sudhanshu Sharma, CEO, RoboGenius says: “RoboGenius program is built on the principle of learning-by-doing pedagogy where children experiment with machines and mechanisms, pneumatics, renewable energy, micro controllers, sensors and servo motors. They are able to build and program Robots to understand key STEM concepts within a hands-on, engaging and fun-filled environment under appropriate guidance from skilled mentors. We currently have 12 franchise and one company owned unit across seven cities and we wish to take it to 30 by Dec 2015.”
RoboGenius plans to expand into the international market after three years. Its current focus is Indian land. RoboGenius offers its franchisees an internationally accepted, proven and a recession free business model, which entails low investment and high RoI. It has a dedicated team to support franchisees right from the nascent stage of site selection, to architectural guidance, set-up assistance, curriculum exposure, equipment, training, marketing and business activation support and much more.