Aggressive franchise focus and robust model have enabled The Arvind Store to score impressively in the recent Franchise 100 list for 2020 published by The Franchising World magazine.
The Franchise 100 list recognizes the Top-100 fastest growing franchise brands and is considered as the most esteemed honor for franchise businesses in India. The list puts forth the best franchise opportunities for 2020 after analyzing the leading franchisors on the basis of franchise ecosystem size and growth, financial strength and growth, and support offered to franchise partners.
Starting operations in 2010, the brand has penetrated into over 100 cities with more than 150 stores across the country. The company grew its franchise footprint aggressively on the back of Arvind’s heritage and expertise in textiles. The brand offers a model with higher RoI, a portfolio of brands and innovative products which matches the preferences of Indian consumers with the latest global trends. It works as a one-stop-shop solution for male customers in terms of variety and global trends. The strategy has been to deliver the best-of-the-brand, which includes fabrics and apparels.
The Arvind Store has added almost 70 partners in the last two years despite the weak demand, altered business models and consolidation in the market due to factors such as demonetization and implementation of GST.
In a market where breaking the clutter among brands is a challenge, The Arvind Store is a unique model for franchisees due to excellent returns. The Arvind Store places significant importance on their vast franchise network, with franchisees comprising a majority of their retail presence. An Arvind store requires an initial investment of Rs 45-65 lakhs with space of 700-1200 sq. feet. In a high consumer traffic area, an Arvind franchise can expect breakeven within 36 months.
Moving forward, the company has plans to add around 100 new stores across the country over the next 12-18 months. The company is also penetrating into Tier IV towns, where the demand for its products in increasing.
Franchise 100
The Franchising World, India’s no.1 franchising magazine, identifies the Top-100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established and emerging Indian and global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise 100 is the one-stop destination to know everything about the franchise industry and the leading brands, which investors and prospective franchisees can consider to start their entrepreneurship journey.
