Rosebys, a subsidiary of Gujarat Heavy Chemicals Ltd, is planning to capture the home décor market in India with the opening of 700 stores in the next five years. "We hope to invest around Rs.200 crore in our pan-India expansions during the first phase. Rosebys London outlets will cater to an array of products in the home linen vertical range," informed Nikhil Sen, Director, Rosebys. The stores would cater to five categories, comprising bed, bath, window, accessories and personal care. The company is working with designers to build its catalogue of products besides bringing in some of the items already available in the UK. The company is also planning to make foray in tier I and tier II cities also. The mode of expansion would be through franchise model and the company will also have some of its own stores. Rosebys like to associate with those franchise partners who have high taste level and understand home life style solutions in a premium way. The ability of the franchisee to develop a stronger connection with the customer, as home solution specialist, would be the ability and challenge in this space. For opening a franchised outlet the area required is 900 sq. ft. to 2500 sq. ft. The company also has the plan to unveil other international brands in the near future.
