Royal Enfield zooms in European shores

Royal Enfield, the Chennai based motorcycle maker, has opened its first exclusive store in Madrid, Spain and Paris, France. The new stores in these countries is a part of Royal Enfield's growth strategy in Europe and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250- 750cc).

"France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fuelled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months," said Arun Gopal, International Business Head, Royal Enfield.

"The exclusive stores are part a of Royal Enfield's new retail strategy, showcasing our brand philosophy of 'Pure Motorcycling' in every aspect of the Royal Enfield ownership experience," he added While launching its exclusive retail stores in Paris and Madrid, Royal Enfield unveiled its gear collection (motorcycle apparel and accessories) for the first time in these markets, and also showcased its limited edition motorcycle range inspired by Despatch Riders.

The company announced that in France the brand has witnessed an upward growth of 60 percent in the first seven months of 2015, compared to the same period in last year and has plans of opening close to three more such stores in the coming year. In Spain, the two-wheeler market has grown by 23 percent.