Safal plans franchise expansion

Safal, a Mother Dairy Fruit and Vegetable Pvt. Ltd retail brand is planning to add 100 fruit and vegetable outlets across India in the coming one year. The company has plans to take franchise route for the expansion, confirms a company official.

Safal is the first organised food and vegetable retail brand started in 1988. It has 400 outlets across Delhi and NCR. The brand also has 25 big format stores (1,500-2,000 sq.ft) in Bengaluru. With a 65 per cent market share, Safal is the market leader in the organised fruit and vegetable retail.

The company reported a turnover of Rs 400 crore last year and is growing at an annual rate of 25 per cent. With this expansion, Safal expects to achieve a turnover of Rs 500 crore in next year.