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Indians are now becoming extremely health conscious. In today’s fast-paced life, fitness savvy people don’t get the time to visit fitness centres. To resolve this, people are now installing gyms or fitness equipments at home. This has been a key driver for the fitness equipment industry and it has seen tremendous growth in the past few years. The Indian fitness equipment market is projected to grow at a CAGR of 15% by 2023. Entrepreneurs are now cashing into this industry for better revenues.
Recently, Bollywood Superstar and fitness junkie, Salman Khan, is all set to launch his own gym equipment range. Salman has acquired the manufacturing rights of fitness equipment company Jerai Fitness. The company has been in existence for over 25 years and supplies to over a hundred gyms a month across the country. This is his contribution to the Fit India Movement.
Spreading Awareness
Salman Khan has also been an inspiration to several people to work towards a fit body. He’s also a successful entrepreneur managing his own brand “Being Human” and also manages his clothing, jewellery, and E-cycle brands under the same umbrella.
The gym equipments will add another feather to his entrepreneurial hat. This new venture is introduced to create fitness awareness along with educating people about the importance of having a healthy life. It aims to have a wider reach owing to the huge popularity of the superstar all over the country.
Affordable Fitness
The fitness craze has also entered the tier II and tier III section of the country. People living in small cities, villages etc. want to stay healthy and fit. But they lack facilities and good fitness centres there which are affordable. Salman envisions to make fitness affordable and accessible to every Indian.
The actor wants people to be able to enjoy state-of-art equipments which are Made in India and are affordable to every section of the society. He would like to reach every village, town and city in India which can also create job opportunities for fitness entrepreneurs and sportspersons of the country.
