Sarbananda Sonowal Launches Bal Raksha Mobile App

Union Minister of Ayush Sarbananda Sonowal has launched the Bal Raksha mobile app which aims at creating awareness of pardiatric preventive healthcare through Ayurveda intervention amongst parents. He inaugurated vaccination centre for children at the All India Institute of Ayurvedsa (AIIA).

The app will also collect feedback from parents regarding the impact of the kit on their children’s health and immunity.  

The Minister also addressed students at the Institute and motivated them by sharing insights on how Ayurveda has now gained global acceptance and what it means for students pursuing Ayurveda studies.

Director, AIIA Dr Tanuja Manoj Nesari, along with faculty members welcomed Sonowal on his arrival. Jai Devi Kaushal, MLA from Malihabad, UP, was also present at the occasion. She brought with her some saplings for a plantation drive at the Institute. Sonowal, along with Kaushal and Dr Nesari, planted the saplings in the garden and took a tour of the Institute.

The All India Institute of Ayurveda, an autonomous organisation under Ministry of Ayush, aims at bringing synergy between the traditional wisdom of Ayurveda and modern tools and technology. The Institute has 12 specialty departments, 30 OPD units with state-of-the-art inter-disciplinary research laboratories and an international collaborative centre for global promotion and research in Ayurveda.

Ayurveda is the oldest system of medicine and health science dating back to more than 3,000 years. During Covid times, AIIA played a major role by treating patients at the Covid Healthcare Centre in sync with its mission of ‘care with compassion’.

According to the IMARC, a market research company, the Indian ayurvedic products market reached a value of INR 515.5 billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,536.9 billion by 2027, exhibiting a compound Annual Growth Rate (CAGR) of 19.78 per cent during 2022-2027.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle.

India Ayurvedic Products Market Trends And Drivers

A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country.

Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.