SHEMROCK to spread wings in Bangladesh

By revolutionising the concept of early childhood education way back in 1989, SHEMROCK, the chain of preschools is now all set to spread its footprint in Bangladesh soon. Internationally, the brand is running seven preschools in Nepal. While in India, SHEMROCK has a total of 330 preschools. The brand’s K-12 segment – SHEMFORD has a total of 95 schools in India.

Amol Arora, Vice Chairman and MD, SHEMROCK and SHEMFORD Group of Schools says: “The industry is growing fast and has a huge potential. Taking a school to international market needs a lot of work to be done in advance. Copy paste approach does not work here. I believe that a thorough market study needs to be done. The thought of going international looks glamorous but is equally challenging. In order to ensure quality and same standards at our schools, we keep a track of every activity and also appoint regional managers at our international centres.”

SHEMROCK started franchising in 1991 and has now extended into a network of extremely profitable franchisees across the nation. The concept and model is unique in its philosophy – a centralised research based organisation, which enhances the teaching-learning process in each school. SHEMROCK’s research and development (R&D) department researches the best practices in school management, teaching techniques, assessments, assignments, activities etc  and transfer this know how through various means including ShemFAST, an in-house school management software.