Shokoladnitsa eyeing India expansion

Shokoladnitsa, a premium Russian coffee house is seeking India expansion via franchise route. The company is all set to launch itself in India at the 8^th International Franchise & Retail show, Franchise India 2010, which will be held at Hotel Ashok, New Delhi.

Commenting on this, Hritesh Kanti Baruri Bari, Vice President, New Project Development in Russia, CIS and Internationally, M&A, Franchising Support said, “At present Moscow region have more than 200 stores, located mostly in the historical parts of Moscow, which is the most visited city by the residents and guests. Since February 2006, there has been active development in the regions and neighbouring countries. We perceive Franchise India 2010 as an ideal platform to reach out to the potential partners in India, which is currently a thriving market for the franchising concept.”

While Gaurav Marya, President, Franchise India said, “The new age food industry leaders will be determined by business and marketing strategies and innovation in cuisine, service and technology. India is now the world’s second largest franchise market and sectors such as Food and Beverage are set to witness boom. This is a mega platform for ‘Shokoladnitsa’ to get the maximum out of the changing trend in the Indian society.”

Established in 1964, Shokoladnitsa has turned into a network of comfortable coffee houses. The company is known for offering dainty dishes and drinks as hot chocolate and fabulous pancakes with chocolate, raisins and nuts for several decades.