Shop CJ targets to expand its distribution network

Shop CJ Network Private Limited, formerly known as STAR CJ Network India Private Limited is targeting up to 40 per cent increase in turnover to Rs 1,200 crore this fiscal as it works on expanding its distribution network in more cities across the country.

"We are looking at 30-40 per cent increase in our total turnover this year to Rs 1,150-1,200 crore. We are working on reaching out to more customers by expanding our distribution reach," Shop CJ Network CEO Kenny Shin told PTI.

The company reported sales of Rs 850 crore in the previous financial year.

The company, which gets 6 per cent of its total revenue from online and mobile app channel, is looking at doubling it by end of this financial year, Shin said. Apart from web and app, Shop CJ is also available on DTH platforms like Dish TV, Tata Sky, Airtel and Videocon.

CJ Corporation is a South Korean conglomerate holding company. It comprises numerous businesses in various industries of food and food services, pharmaceutics and biotechnology, entertainment and media, home shopping and logistics. CJ Group was originally a branch of Samsung until it separated in the 1990s.