Shuddhi Jewels, a jewellery retail joint venture of Gitanjali Group and Minerals & Metals Trading Corporation Ltd (MMTC) is planning to launch 30 new outlets in the next one year. The new outlets will be a combination of company owned and franchisee owned.
Shuddhi Jewels has recently opened a store in Hyderabad and the company already operates 11 outlets, which all are company owned.
Shuddhi Jewels was launched by the Gitanjali Group, an Indian branded jewellery retailer and MMTC which is a government enterprise and an Indian importer of gold. The brand features a range of contemporary creations and traditional ornaments in pure gold with diamond jewellery pieces. It also deals in silver articles and Gold and Silver coins.