Siddharth Bindra announces BIBA store expansion

One of the most admired, ethnic fashion brands for women, BIBA has plans to add 75 more stores by financial year. BIBA products are available through 172 stores in 65 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central.

Siddharth Bindra, MD, BIBA says: “Fashion has always been fast changing and BIBA has always lived up its customer’s expectations. We believe on innovation in fashion and that too affordable fashion. We plan to add at least 75 more stores by this financial year.”

BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolising the strength and the spirit of today’s woman, BIBA today is one of the most loved ethnic wear brands in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric.