Textile giant, Siyaram Silk Mills Ltd has been on an expansion spree this year. The brand has been opening a new franchise outlet every 7th day. Siyaram’s is currently the largest Indian manufacturer of blended fabrics and is quick to adapt with the advancement going on in the technology space and fashion world.
Commenting on the growth, Ramesh Poddar, Vice Chairman and Managing Director, Siyaram Silk Mills Ltd states: “We are growing ladder to ladder. We have Siyaram’s exclusive showrooms pan-India and moving in upward direction with a growth rate of 60%. Currently, our primary focus is expanding our presence through franchise stores.”
The company’s vision is to be present in all cities and small towns reaching every common man in remote areas delivering international quality at affordable price. With active 200 and above Siyaram’s shops all over India, by the end of FY15-16, Siyaram’s aim is to touch 250 plus franchise showrooms. The Siyaram’s franchisees also have tailoring service under brand name Tailor Fit which makes Siyaram’s Shop a complete male wardrobe solution which has fabrics, readymade and accessories along with tailoring service.
The brands that fall under Siyaram’s shop are, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Moretti, Royale Linen and Miniature. The company along with Siyaram’s Shops is also planning to come up with exclusive Oxemberg shops which will display wide range of garments and accessories.
Siyaram Silk Mills Ltd is in the fashion business for over three decades producing over 60 million meters of fabrics per annum with an unparalleled network of over 1 lakh retailers across India. Siyaram’s belief in providing value for money products to its customers is the reason behind it having the pan India customer trust.
