Skoda Auto India refurbishes its dealership network

As per the new corporate identity and design (CICD), Skoda Auto India has rebranded its entire network of 63 sales and 61 service touch points across 53 cities in India, with an investment of Rs 120 crore.

Skoda’s new dealership design architectural concept reflects its philosophy expressed in the slogan, “Simply Clever with a human touch”.

Zac Hollis, Director (Sales, Service, and Marketing), Skoda Auto India Pvt Ltd, said, “Skoda has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the Skoda led ‘INDIA 2.0’ project.”

The dealership facility’s new architecture is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept.

“Through our redesigned dealership network we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities, envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel,” Hollis added.