Looking at the growing demand and average spending capacity of parents for High-end kids' stationery in the Indian market, a California based stationery manufacturing company, SmilyKiddos is all set to launch a unique range of products for the first time in India. Currently, it’s the only brand offering international standard kids stationery such as pencil cases, Backpacks, lunch-packs, water bottles, diaries etc. through its dedicated brand outlets in all major cities in India, primarily in Bangalore, Hyderabad, Mumbai, and Chennai.
Apart from its product quality, SmilyKiddos promises to deliver great value for money, non-hazardous materials, appealing designs, Durability and most importantly, highly functional products that will have all qualities to sensationalize the market.
In the initial phase, the company is contemplating on establishing stores, kiosks in mega malls and supply to international schools on either partnership basis or self investment. The products are also available in their own e-commerce website, and expected to be present in other online stores such as Amazon and Flipkart and high-end stationery marts by the end of current financial year. Having equipped with strong designers team, own manufacturing units in various international locations and solid marketing team, the company has already established business partners across the country soon to open it’s stores in Hyderabad and Chennai.
The Founder of the company, Mike Yatham is very excited about his new brand and extremely confident that SmilyKiddos is going to be another successful business from his umbrella company Rotomaker India Pvt Ltd. With his vast international contacts in the similar business arena, Mike is planning to launch the products in USA, UAE, and Canada, after the initial launch in India.
The company is now offering franchise opportunity for enthusiastic entrepreneurs who believe that kids consumer durables are a great business to be in for the large margins it has to offer. The investment ranges from 20 lakh to 75 lakh depending on location and space. On certain conditions, the company is also ready to share expenses and profits on equal partnership basis. It also provides an end to end support from marketing to setting up stores, connecting with vendors etc.