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As modern science and technology swirl from normal verbose to virtual communication, experience centers has opened an impressive door for customers. Grabbing customers’ attention can be challenging but it’s not unattainable.
The new in the box is very much ‘out-of-the-box’. Everything is well narrated and well explained. The workplaces are changing, people are going rapid as fire. The fallacy only changes into reality, when the rocket science, catches-up with this fire. Something as new as Experience centers that perceive customers as people respond in a way that feels both personal and authentic. It is the pursuit of many organizations who desire to keep themselves at upfront. And so, smart city experience centers are making their first move.
Apart from the realization of digital certainty, experience centers bring sensual, societal and autonomous reality under one’s surrender. It aligns with the evolving surge amongst corporate headquarters, offices and retail stores who want to present a perfect combination of art and innovative technologies to reinvent and rediscover an experience for customers.
Make It Easier on Your Understanding, Take a Sneak Peek into the Experience Center of Dholera and Coca-Cola
India’s first smart city experience center at Dholera is demonstrated in many articles. It enlightens people about a lucrative lifestyle. It is built to attract industrial investors and allow citizens to visualize the facilities of an upcoming future smart city. The success of Dholera lies far beyond the concept of conventional city developments.
The center is divided into various zones. Diving through the ancient and advanced habitation of 5000 years old Lothal city, it transforms into a U-Shaped tunnel unleashing futuristic advantages of the smart city Dholera. Elements of technology, 3D projection mapping and visualization techniqueshelp connect people with its historic significance.This is one of the largest expressive models intended to draw people towards a prosperous life.
The high-value project requires a long-time commitment. It allows one to visualize how a future plan will look like. It commands bright years to come, state-of-the-art technologies to act and engineered facilities to make life easier for people.
Coming from experts, the experience center of Dholera wasn’t an easy slice of the bread. Everything is designed and engineered in a way, to engage and make people envision their future through its roots. When Tagbin completed this project, it fathom that avast majority of visitors made a happy take-off. It is a big success. “Dholera experience center has also attracted big industrialists like Chinese steelmaker Tsingshan Holding Group who invested $3 billion in Dholera’s project”- says Saurav Bhaik the CEO of Tagbin.
An exceptional take in jetting customer connection, creates a higher degree of credit in the market. Experience centers are close to creating real experiences. High-end elements that make this possible include multi-faceted digital experiences and a tangible feeling of a brand’s identity.
Coca-cola is another stimulating project that became Tagbin’s hallmark. Coke wanted to showcase its brand exciting history, evolution & world-class manufacturing process live. This led them to the need to create an experience zone. The Happiness Factory was then built and deployed innovative solutions like the Interactive Quiz, Motion Sensor Flooring, cutting-edge technologies like (augmented reality, Virtual reality, and Kinect technology) and served an amusing experience to its customers.
A Glance into Current Situation
Ever since technology played games it has also twisted the mantra of experience. Today, experience centers stand as a brand name in themselves. It is an autonomous body giving visitors a plunge into reality.
Organizations focus on building personal relations. Take example of big project, like DIDI; a well-established mobile transportation platform withstands to redefine the future of mobility. Located in a 600 sq.m showroom in Didi´s headquarter in Beijing, this experience center is a huge influence coming from multi-sensory and media technology. Interactive touch tables and facial recognition wistfully presents the theme of intelligent traffic and its effectiveness. How to reduce energy consumption and improve urban travel efficiency.
Talking about many more to come and establish, the new Smart Columbus Experience Center in Ohio is again based on establishment of a future smart city. It represents various factors; the advanced environment, the electric vehicles, new projects, to what’s coming and how people will be involved. It is a win initiative to improve the lives of people and provide them a safer & more equitable community to live in.
Today, the wheel of creativity is winged. People sit back and inspect what next will be served in their platter. Experience centers offer an incredible foresight to people. Show them how a cosmopolitan and radical society can reform their life.
This article is authored by Saurav Bhaik, Founder & CEO of Tagbin–Experiential Innovators
