E-commerce giant, Snapdeal has tied-up with University of California, Berkeley and Andhra Pradesh government for its 'Smart Village' project to enable digital access for small artisans in the state.
The joint partnership aims to create viable solutions through digitisation and new-age services.
Under the partnership, Snapdeal will provide local handloom weavers direct market access to buyers across the country, through its platform.
Products crafted by these artisans and associations will be curated and listed on a special page on Snapdeal.
Vishal Chadha, SVP, Business Team, said, "Working with a vibrant base of 3 lakh sellers of various sizes, we continue to drive inclusive growth and in-sync development.”
He added, "Through this collaboration, we aim to create employment and growth opportunities for local artisans, enhancing the reach of indigenously manufactured products to newer geographies and extending their legacy."
