South African casual dining restaurant chain, the Barcelos brand Barcelos is planning to add up to 20 more outlets in India by the end of 2019 as part of its expansion plans with a projected turnover of Rs 200 crore. The current focus is on metros and Tier I cities which will shift to Tier II cities later.
The new outlets will be a mix of company-owned and franchises. As part of the expansion plan in India, the company is looking to set up 5-6 outlets in 2017-18 in Tier 1 cities. The brand is also eyeing Mumbai, Chennai, Kochi, Pune and Delhi NCR for more outlets. The company is also looking to open up to 12 smaller outlets in food courts in the country.
Besides these expansion plans, Barcelos is all set to bring two new exclusive models into the Indian market which lets a CDR enter into the QSR market. It will be having a retail counter with sauces, nuts and wafers being retailed at select Barcelos outlets. Barcelos is targeted at younger consumers, from the 14 to 40 age group. The brand is eyeing to add franchise restaurants in 3 stars and 4 stars hotels and resorts.
Known for its flame-grilled menu with peri peri sauces, the brand has been able to create a distinct positioning and is looking to expand through the franchise route by partnering with enthusiastic individuals that can drive the Barcelos brand, Rohit Malhotra, Business Head India Operations, Barcelos India said.
The restaurant brand targets, Indian youth to look at healthy and nutritious food sans saturated fats like oils and butter, with virtually no adverse effect on taste. The Black Burger is the best-selling product of Barcelos F&B offerings in India. From revolutionizing the concept of ‘burger’ in India by presenting it in different colors to introducing India’s first Sangria Bar offering 21 flavors of Sangria, we have been able to create a distinct positioning for the brand and our products. Barcelos has won many people’s heart with its very own gourmet innovations.
The Barcelos menu offers mixed cuisines from different countries like Portuguese, Mexican, Italian, Spanish, and American priced reasonably at about Rs. 1,600 with non-alcoholic drinks. The company had entered the Indian market through the company-owned outlet route but it is now expanding through franchise network by partnering with enthusiastic individuals who can drive the Barcelos brand. We are not considering any investor model as of now.
Barcelos is determined to find the perfect balance between the traditional, healthy, homestyle cuisines and the fast-lane demands of the modern world. The Barcelos brand is famous for its flame-grilled peri peri menu and has carved a niche for itself by introducing it to the discerning foodies with our own brand of innovation.
The company recently introduced new menu into its restaurant chains which is unique to the Portuguese cuisine. The brands also bring on the table food without oil and butter, healthy breads for our burgers, and a variety of salads and soups. Among the dishes provided are Chicken Parmesan, Espetada, Quesadilla, Fajitas, Mexican Burritos to Italian Pasta, Sizzlers and many more exciting dishes from our new and expanded menu, designed to take the guests on a culinary world tour with international dishes inspired from South Africa, Italy, Spain and Mexico.
The restaurant brand has also partnered with many table booking and food delivery apps and we are in the process of launching a new digital wallet, which will be part of our loyalty program.
