Sri Sri Tattva enters into strategic partnership with SBI

Sri Sri Tattva, a leading brand in the health and wellness & FMCG space, has entered into a strategic partnership with the largest retail bank in India, SBI. Through this partnership, Sri Sri Tattva will be a part of SBI’s YONO website and mobile application.

Sri Sri Tattva’s range of more than 350 products across different categories like Food, Personal Care, Health Care, Incense & Fragrance, Home Care, BYOGI Apparels and Shankara Skincare products will now be available for sale on YONO.

Arvind Varchaswi, Managing Director of Sri Sri Tattva, said, “We are happy to be associated with State Bank of India. Being the largest bank in India, the YONO application by the bank gives us a wonderful opportunity to reach out to more people with our quality range of offerings. Today marks the beginning of our new relationship with SBI. We will be looking forward to strategize and work together very closely to ensure a long and fruitful partnership.”

PK Gupta, Managing Director, State Bank of India, stated, “I am very happy to announce our strategic partnership with Sri Sri Tattva on YONO. Sri Sri Tattva will make YONO’s online marketplace richer with its organic, wellness & Ayurveda product portfolio, giving SBI customers formidable shopping experience.”

“Currently, YONO has over 20 million downloads and this partnership with Sri Sri Tattva will certainly provide tremendous value in the times to come. With YONO, State Bank of India is truly committed to continuously providing a world-class digital banking and lifestyle experience and such partnerships are a testament to the same,” he added.