Sri Sri Tattva, an internationally acclaimed FMCG & healthcare brand from India, has announced a strategic partnership with Al Adil supermarket chain to expand its presence in UAE. The brand has introduced its products ranging from its flagship products such as Sudanta Toothpaste to commodities like healthy black rice across all its 34 stores in the UAE.
With this partnership, Sri Sri Tattva looks to increase its market share in the region by leveraging the strong presence of Al Adil supermarkets for product availability and catering to the growing demand for its products.
Arvind Varchaswi, Managing Director of Sri Sri Tattva, said, “I am happy to announce our strategic partnership with Al Adil group in the region. It is our vision to reach out to a maximum number of people with our pure and healthy range of products and this partnership will help us achieve that in the region. The response to our products have been very encouraging since last year, specially Sudanta, and this year our focus is on expanding our presence further in the UAE and Middle East Region.”
Dhananjay Datar, Managing Director, Al Adil Group, added, “We are excited to launch the Sri Sri Tattva brand at our Al Adil supermarkets in UAE. It’s known for its quality worldwide and I am sure this will be a great value addition to our existing range of products, especially for our health-conscious customers. It was a pleasure for us to meet Arvind Varchaswi and we have had fruitful discussions on how to take work together closely to make the brand big in the region. We look forward to have a long and fruitful relationship with Sri Sri Tattva.”
