Sri Sri Tattva plans to expand internationally

Sri Sri Tattva, one of India's leading health and wellness FMCG firms, is planning to expand into international markets.

Arvind Varchaswi, Managing Director, Sri Sri Tattva, said, "Today we export to about 36 countries and by 2019-end, we would like to double it to 72 countries."

"The international market has really taken our product very well and we have been very strong in the US and European markets. Now we have also expanded our reach to the South-East Asian markets and also to the South America markets like Brazil, Argentina and Chile," he further stated.

The brand is also looking to concentrate on the other international markets like Russia and Mongolia.

Sri Sri Tattva eyes at increasing the focus in the Argentinian market, where the brand already has 1,000s of stores.

Varchaswi added, "Apart from this, in the Middle-East, we have entered into a strategic tie-up with Al Maya Group. According to the tie-up, our products will be available at all their stores. We have also done a strategic tie-up with Spar in Oman. We have also started to export a few of our products to Saudi Arabia on personal care front and we are hopeful to increase that as well."