Sri Sri Tattva To Open 1000 Stores By The End Of 2018

Spiritual leader Sri Sri Ravi Shankar's consumer goods and wellness brand Sri Sri Tattva plans to expand its retail footprint with 1,000 retail stores by end 2018, and is targeting Rs 500 crore revenue.

The proposed stores will be opened on a franchisee model in association with Franchise India.

Arvind Varchaswi, managing director Sri Sri Tattva said “We've tied up with Franchise India, and will launch 1,000 odd stores in the next one year and have set a target of clocking Rs 500 crore revenue from this. The company currently operates in 33 countries and the focus will shift this year to Latin America, West Asia, the Far East, Russia and East Europe. The third format, Sri Sri Tattva Home & Health will retail the entire range of daily use products and medicines apart from also having ayurveda doctors.

The company will have three types of stores Sri Sri Tattva Mart, Sri Sri Tattva Wellness Place, and Sri Sri Tattva Home and Health.

Sri Sri Tattva Mart, the first format, will showcase and sell its packaged food, personal and home care products, while Sri Sri Tattva Wellness Place will focus on health and wellness, and will have healthcare practitioners who will provide a detailed diagnosis and prescribe lifestyle and ayurveda medicines to patients.

Sri Sri Tattva will make available over 120 of its front runner products on BigBasket, including 44 products from the personal care range, and 82 products in the food range. It will also add to its existing range of groceries and staples, including organics, enhancing the premium offerings in this space from the portal.