
LaPlant Beverages, a start-up that truly addresses the growing need of green tea and herbal infusions by wellness seekers in India, has launched its product offering of rare Himalayan Herbal infusions.
Herbal infusion is a nascent market in India, but world over, it has caught fancy of people seeking alternatives to tea and coffee with no caffeine.
The benefit of herbs grown in the Himalaya is well documented and multifold. Herbs grown here tend to retain more nutrition in their stems to pass over the adverse climatic condition vis-à-vis a similar herb from planes.
“We use finest Himalayan herbs, grown above 3000 feet from sea level,” said Pankaj Prakash, Co-Founder, LaPlant Beverages.
About the supply challenges on sourcing from Himalayas, Prakash said, “Farmers in these places do not have large land holdings. So, it was not possible for one farmer to cater to our volume needs. To ensure that the quality was consistent, we set up farmer groups in different villages that today work closely with us round the year. This also ensures that they get a good price for their product and stay away from middlemen.”