Steelbird opened its 2nd RiderZ Shoppe in Delhi

Helmet brand, Steelbird Helmets unveiled their second outlet in Delhi. Steelbird Hi-Tech India Ltd, India’s ISI helmet brand has technical collaboration with BIEFFE, an international helmet brand. With the launch of Riderz Shop, the brand is all set to revolutionise the motorcycle riding gears and accessories market.

The RiderZ Shop is a one stop shop for bikers, with a range of helmets, jackets and suits, gloves, goggles and pannier boxes in store.

As per Rajeev Kapur, Managing Director, Steelbird Helmets, “Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops. Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realised that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire.”

Shailendra Jain, Head- Sales & Marketing, further explained that after the success of first pilot project in Karol Bagh, Delhi: “Steelbird has set up its second shop in Virendra Nagar, Delhi. This was possible due to good response and demand of Steelbird products in India. You can find super bikes and lot of trendy bikes in the possession of youngster these days. To ride these bikes one must have riding gears which we will provide through these Shoppe’s. Within next two years, we intend to open around 200 Riderz Shoppe across India.”

At Steelbird Shoppe people will feel the unique buying experience with combination of technical knowhow through the experts sitting in the showrooms to educate the people on the products and their functionalities. These exclusive stores would enable public to go through the whole product range, as these stores are positioned as a single window solution, where customers can choose from the portfolio.