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Sterling Holiday Resorts Ltd, a 100 % independently managed subsidiary of Thomas Cook (India) Ltd (TCIL), has launched a new property in Guruvayur, Kerala. With this launch, the company has expanded its footprint in the state of Kerala.
The launch follows Sterling’s big announcement on increasing its footprint through six resorts pan-India.
The new property marks the entry of a national chain of hotels in the temple city of Guruvayur.
Besides Guruvayur, Sterling will have a second property in Thekkady, Kerala. This will take the number of properties of the company in the state to six.
Ramesh Ramanathanm, Chairman and Managing Director, Sterling Holidays, said, “In line with our aim of establishing ourselves across pure holiday, heritage, pilgrim, & drive-to destinations throughout the country, we are launching Sterling Guruvayur, as a pilgrim destination.”
At present, Sterling has 36 resorts in India.
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