Subway’s Journey From $1000 to Billion-Dollar Brand, Made it Reach the Top Franchise 100 Brands List

Subway’s Journey From $1000 to Billion-Dollar Brand, Made it Reach the Top Franchise 100 Brands List

Subway’s Journey From $1000 to Billion-Dollar Brand, Made it Reach the Top Franchise 100 Brands List
Who says age is a limit to become an entrepreneur? There are numerous stories where the young entrepreneurs took that leap of faith and created an opportunity for themselves, which many see as risk.

A 17-year-old when borrowed a sum of $1000 from a family friend to start a restaurant of his own, where he would sell sandwiches and hoped that he can earn some bucks so that he can pay for his college and medical school bills, little did he know that one day his company which initially started with the name “Pete's Submarines" would go on to become one of the best-known restaurant brands in the world, now known as “Subway”.

Fred DeLuca borrowed money from Dr. Pete Buck to become a doctor went on to become a billion-dollar brand Subway’s founder in 1965.

The unique way of selling sandwiches which serve it fresh are made right in front of the customer, made it one of the fastest growing business. The company’s tasty yet healthy subs also made it one of the most sought after franchise brand and helped it secure its name in the list of Top Franchise 100 Brands.

Stories like these inspire millions to start their own business and create a niche for themselves. Subway’s key USPs consist of strong marketing, supply chain management, value-driven business operation and complete back-end support to entrepreneurs.

Franchise Overview

Food and beverage franchises are considered as the most lucrative and profitable franchise business in the world. The market value of the F&B industry was US$26 billion in 2017 and this figure is projected to increase to US$46 billion within two years.

Subway India’s all restaurants are currently owned by franchisees and none of the restaurants is company-owned in India. It is encouraging aspiring entrepreneurs and franchisees to join in the brand as Subway franchise owners and start adding on to the strength of the company.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

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