Sudeep Behari Appointed As Slice Business Head

India’s leading payments fintech company slice has appointed Sudeep Behari as its new Business Head. Sudeep has an extensive and diverse experience spanning over 16 years in the credit finance industry and thus his specialisation will help slice to cater to a wider audience.

Sudeep’s appointment comes at an opportune time as the company expands towards building a larger payments play, with more payments products on the anvil. Sudeep Behari has a proven track record of surpassing corporate growth objectives and expertise in identifying as well as achieving and exceeding customer expectations.

Skilled in Credit Analysis, Statistical Modeling, Credit Cards, Data Transformation, and Capabilities, Sudeep brings in significant experience with a demonstrated history of working in the financial services industry, predominantly in originating and structuring credit solutions to clients. 

Rajan Bajaj, Founder and Chief Executive Officer (CEO), slice said, “slice is preparing for the next phase of growth as we see tremendous progress to define digital payments services in India. And as we march on this exciting journey with full throttle, I am very pleased to welcome Sudeep Behari to slice who along with his team will be responsible for driving our business.” 

Prior to slice, Sudeep has built and led business as a Head at ICICI Amazon Credit Card Partnership, where he handled business transformation initiatives as well as the brand expansion mandate across verticals. Sudeep has also been a part of Capital One for more than 12 years, where he started his journey as data analyst in the US and got transferred to India in 2011. At Capital One, he has been an integral part of their milestones, where he led the team of credit analysts when Capital One acquired HSBC credit card business in the US and stepped in the Indian market. 

Sharing his thoughts on the appointment, Sudeep Business Head said, “Having closely followed the growth of slice I can’t help but feel excited for this journey ahead. With financial inclusion and digitisation seeing exponential growth in India, backed by the fintech revolution; this is an interesting time for the industry to scale new heights in analytics in the credit market. I am looking forward to executing the growth strategy for slice in India considering the vast opportunity in this market.”

About slice

slice is India's leading consumer payments company redesigning the financial experience of millennials and Gen-Z. A fintech start-up focused on India’s youngsters, slice provides a smart, simple and transparent platform to transact seamlessly via card and UPI. With over 12 million registered users, slice is the market leader in this rapidly growing segment. Backed by leading investors such as Tiger Global, Moore Strategic Ventures, Insight Partners-New York-based global private equity and venture capital, Advent International’s Sunley House Capital, Blume Ventures and Gunosy Capital, slice has cumulatively raised USD 290 million in its series A, B and ongoing C rounds.

FinTech Market In India

According to Invest India, the country is amongst the fastest growing Fintech markets in the world and there are 6,636 FinTech start-ups in India. Indian FinTech industry’s market size was USD 31 billion in 2021 and is estimated at USD 150 billion by 2025.

The FinTech transaction value size is set to grow from USD 66 billion in 2019 to USD 138 billion in 2023, at a CAGR of 20 per cent.

The Indian Fintech industry ecosystem sees a wide range of subsegments, including Payments, Lending, Wealth Technology (WealthTech), Personal Finance Management, Insurance Technology (InsurTech), Regulation Technology (RegTech) and others.  

The FinTech sector in India has seen a funding of USD 8.53 Bn (in 278 deals) in FY22.