A south-based brand, Suguna Daily Fressh, a chain of high-quality stores that caters to the needs for chicken and more is seeking franchisees across the South and West.
Suguna Daily Fressh is presently operating via 215 stores across Tamilnadu, Kerela and Karnataka purely via franchise route. In an exclusive chat with Franchise India, GB Sundarajan, MD, Suguna Foods said that they will take the store count of Suguna Daily Fressh by next three years to 500.
Suguna is also exporting its products to the Middle East. Suguna Daily Fressh, a chain of retail outlets that are pleasing in ambience, and are hygienic and convenient for the contemporary consumer offers a range of fresh chilled chicken that’s available in eight types of portions in desired quantities and other poultry products.
Regarding franchisees requisite, GB Sundarajan says: “We are looking at individual entrepreneurs who are passionate to run this business. The investor just needs to invest in between Rs 4-6 lakh to start a Saguna Daily Fressh store.”
Suguna markets live broiler chicken, value added eggs and frozen chicken. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets. With its Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader in poultry products. Suguna Home Bites being the latest in its product range is a new category of home meal replacements (HMR).
Over a period of 25 years, Suguna has gone from strength to strength and has become a Rs. 5200 crore company. Suguna’s pioneering efforts in contract farming has helped create thousands of rural entrepreneurs who share the growth successfully. "Poultry Integration" introduced and pioneered by Suguna in the country has energised the livelihoods of farmers in rural India. It ranks among the top ten poultry companies worldwide. With operations in 18 states across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports.
