Superdry recently opened its flagship store in Juhu. The UK High-street fashion label inspired by Japanese design influences in vintage Americana style had opened its first store in India at Palladium mall in Oct 2012. Now, Superdry has six stores in Mumbai and 13 stores across the country.
Superdry also has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 own stores across the UK and mainland Europe, 208 franchisee run and licensed stores.
The Juhu outlet, apart from being the flagship store is also the biggest one In Mumbai, occupying a floor space of 2700 Sq. ft. To mark the launch of the sixth store, Superdry collaborated with Submerge to organise a great bash with performances by DJ’s Nina Shah, Malika Haydon and Rahul Chhabb. The by invite only party, saw the enthusiastic party people tag #Bombay6 as they posed with Superdry imagery in the swanky store.
Brought to India by Reliance Brands, Superdry will expand to more cities; the next store is slated to open in Hyderabad this year