Supplementary Education Franchises to Fill the Void in India’s Education System

There has always been a room for additional or supplementary education institutions like tuition centres, primarily because of the void that gets created due to the ineffectiveness of conventional school-learning model.

Running a home tuition, coaching or tuition centre has always been the most obvious business idea for entrepreneurs interested in the field of education. These institutions had been unorganised entities since a long time, but today, businesses are taking an organised form, and branding has become essential. This is why the supplementary education market is getting an organised structure.

With supplementary education becoming imperative for the students of today’s age, institutions providing supplementary education are looking to expand aggressively in lesser time by using franchise business model of expansion.

Aligning Supplementary Education with Diversifying needs

There could be various reasons why students need supplementary education – inability of teachers to focus on every student in a classroom, varied pace of learning of students, student’s inability to understand the teacher’s method of teaching, etc. Most schools in India have an average of 40-50 students in every class; most students are usually not able to cope with the curriculum without additional personalised support. So, they usually do not pass out with good grades.

Supplementary education gives answer to the question that is put on the quality of education that is disseminated through schools and colleges. Earlier, the elders of the family such as parents or brother and sister used to help the young ones; but with the fast-paced lifestyles and increased purchasing powers, parents are more likely to send their children to tuition centres.

Also Read: Tips to Market Your Tutorial Franchise

The behaviour of parents and students towards academics has started to change lately. The value of academic achievements has evolved with a subtle change, now students and parents seek overall development from institutions. Many institutions curate programmes that provide knowledge beyond textbook-curriculum and introduce different ways and enhance overall skills of the students. For instance, Master Mind Tutorial, a leading supplementary education institute, comes up with programs like Master Mind Abacus, which are especially designed to enhance skills like listening, speed and accuracy, imagination, concentration, memory and self confidence etc.

Elaborating about the growth of their tutorial centres, Aman Parashar, Sales Head, Master Mind Tutorial, says, “Nowadays, progressive parents are giving attention to the overall development of the children and are open to discovering their children’s hidden talent. Here comes the role of supplementary education.”

Franchise Prospects for Entrepreneurs

As mentioned before, supplementary education has become essential for students in today’s time as it helps in enhancing their overall development. So, starting a business in supplementary education becomes a lucrative opportunity. With the market becoming more and more organised, educational institutions like tuition centres or tutorial classes are building their brand image to keep themselves ahead of their competition.

Keeping ahead of the competitors is quite an essential thing for entrepreneurs in today’s time when there is an intense competition in the field of education. Building your brand’s image is essential but it is not something that an independent business owner can establish in a day. Making your brand recognised and expanding its presence across other areas usually takes many years, for which one has to be very patient. However, adopting franchise model for expansion proves to be a lucrative opportunity for brands who seek aggressive expansion. This is because franchising comes up with a lot of added benefits both for franchisors and franchisees.

Taking a franchisor’s point of view, franchising provides supplementary education franchise brands with an added benefit of having a presence across various areas. Talking about how franchising has helped Master Mind tutorials in expanding their business, Aman says, “We started 20 years back from Indore, Madhya Pradesh and now we have a presence in 16 countries worldwide, having 2500+ franchises in India. So, definitely, the franchise model has given us this opportunity to expand our presence, both nationally and internationally.”

When looking at it from a franchisee’s perspective, franchising can enjoy various benefits like lower risk, lower startup costs, existing brand recognition, and parent company support. When asked about his brand’s franchisee requirement, Parashar says, “We provide franchises at a very nominal cost; we provide training and marketing support to franchisees in setting up the franchise. We are looking for like-minded entrepreneurs who have an area of 750-1000 sq ft and are open to invest an amount of Rs 2-5 lakh.”

One can also expect a higher ROI in a franchised store as compared to that in an independent venture. “We promise the ROI in less than 3 years, and this is the success of our franchise business. The business model is designed in such a way that every franchisee is able to get the ROI in not more than 3 years”, adds Parashar.

Also Read: Why Educators Need To Focus on Supplementary Education Services