Suvidhaa to reach one lakh stores by 2014

Suvidhaa Infoserve Pvt Ltd, a services Commerce (s-Commerce) brand is now planning to target tier II and III cities across India by reaching more than one lakh outlets by this fiscal year end.

The company is gradually gaining momentum to spread its footprints across the country. Suvidhaa, which has 65,000 franchise outlets covering 2,800 cities across 28 states, is now contemplating to penetrate deep into the country through the unique S-Commerce route and tap the rural market. “The s-commerce model is a shift from traditional e-Commerce model, where products and services are available on the Internet and to address the prevailing gaps in various service sectors. We created a platform from where we can integrate the various services and reach out to the common masses through our retail network. There is a wide spectrum of opportunities not only from tier-I cities, but also from tier-II and tier-III cities. We are planning to spread our wings by entering the tier-II and tier-III cities to reach a figure of one lakh outlets by the end of this fiscal year,” said Paresh Rajde, Founder and Chairman, Suvidhaa Infoserve Pvt Ltd.

Suvidhaa Infoserve offers individuals the means to make electronic payments – online and over their mobile phones. It provides convenience to its customers, who are looking for travel, utility, e-Governance, and entertainment related services. Rajde also added: “We appoint local neighborhood stores, including grocery stores, medical stores, travel agents, and cyber cafes as our franchisees to distribute the services to consumers.”

Suvidhaa Infoserve Pvt Ltd was established in 2007 to aggregate, commoditise, and distribute the services in most convenient form to the consumers. It was initially funded by Private Equity firms like Shapoorji Pallonji Mistry. And later by Norwest Venture Partners, Reliance Venture Asset Management Ltd and Mitsui & Co Ltd. Suvidhaa Infoserve is basically a service aggregator spanning over 20 categories including travel, utility, telecom, insurance and banking, with more than 300 service partners on the platform.