Swedish brand Hästen introduces luxury beds in India

Hyderabad is going to wallow in luxury with the opening of the flagship store of Sweden-based Hästen in July 27, 2008. This luxury bed-maker is going to retail beds with bed frames in the price range of Rs.2.5 lakh and Rs.35 lakh. As a part of making foray in the Asian market, Hästen has chosen the emerging market of India to multiply its footprints and has plan to open 10 such outlets across the country within next 10 years, revealed Sanjay Verma, Country Manage, Hästens India.Hästens have entered India through a tie-up with a domestic company, Syamanthaka Lifestyle Products (P) Ltd. Unlike Indian bed, Hästens beds are sold with bed frames (i.e., cots) with patented springs. The beds are sold under six sub brands – Naturally, Excel, Superia, Continental, Excelsior, and 2000T. Naturally has the lowest price point and 2000T the highest. This premium brand is meant for high-end customers. The beds are hand-made with natural fillings like cotton, horsehair, flax and wool. The brand offers 25-year warranty on spring and frame breakage. Speaking about the future expansion, Sanjay Verma informed that the company will expand through franchise, but have not yet finalized the parameters for the model.